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Die DDSG Blue DonauAustria’s most traditional and largest inland shipping company, looks back on a excellent successful summer. After the strong tourist upswing of the Vangrangen months, the company is now focusing on the autumn son and new offers, which are specifically aimed at native. With the restart Donau Panorama Tour, the Viennese are to be encouraged to experience their own edit from -a fresh perspective.

The new products and strategic realignment and on board the More ViennaThe youngest fleet member, as part of the ceremonial fibrillation for the 30-year-old best of the signs. The company, a company of von von Vienna Holding and Traffic officeThus sets a connection between historical heritage and modner marketing strategy.

From the Danube Archy into modern times: a traditional rich story

The roots of the DDSG Blue Donau Get long back in the history of the Austrian monarchy and the European inland navigation system. The company was in 1995 as a successor shaft of the legendary First Danube steam ships Founded, dying ready in 1829 ran from the stape. The original DDDSG War in its floral management of the largest shipping companies in the world and played a central role in the combination of the Hasburg capital with the Schwärzen Sea. She was largely responsible for Handel, passenger traffic and culturally connections on the Danube. Your ships transport nick only passengers, but also goods and the vertebrae shaped the development of the entire Danube room. According to the merging of the monarchy and the turmoil of the 20th century, the generiling was renovated several times until it finally made it in the 1990s in its today’s today. Today’s DDSG Blue Danube is only a service leader in tourism, but and a lively part of the Austrian innkeepers and traffic history.

Strategy: Focus on the domestic audience

Due to the sales summer months of a gratifying growth of the internationally trapped in Vienna in Vienna DDSG Blue Donau Now excited to guests from the region. This strategic step is an answer to the change, travel living of the Labten years. After the global pandemic, the so-called stayation phenomenon has won a bonus, and in humans they bend their freecry time and their vacation at home. Bids like dies Danube Panorama Tour Ziet denied the generation of being able to discover the Wieren as regular guests, discover the city of their city, except for a new perspective and experience the feeling of travel, without having to do it. Business leader Wolfgang Hanreich emphasized that the company Sieich is pleased to offer fermentation from the region of “Moments of Crash on the ship” and Kissuer free time experiences. The strategy of customer loyalty The local population ensures a more stable after -albic of the main states for international tourism.

New perspectives on Vienna: The Danube Panorama Tour

The nice Dona Panorama Tour, which fades into the 30th anniversary of the jubilee of the DDSG Blue Donau Was introduced, should reveal the view of Vienna. In the foreground, the new tour also put the new tour in the foreground. The journey that the company offers all year round shows Night only the waved historical layers along the Danube Canal, but also the Skin Kratzer Architkur Of modern Vienna. In addition, the landscape beauty of the area are moved in, including the striking mountains KahlenbergPresent Leopoldsberg and Bisamberg As well as the picturesque wine town.

Managing Director Wolfgang Fischer explained that the tour serves to « enroll » prospective uptown and landscape « in Viennese and integrate it into the program. The innovative product is an example of how traditional use of their offers modernized, um new target greater.

A mixed owner model: the role of Verkehrbönro and Vienna Holding

The self -fermentation of the DDSG Blue Donau Spietic in -decision role for your business and strategies course. The company 50 percent of the year before the year Vienna Holding And the Traffic offices. Vienna Holding is a company in the home in Vienna, which, with its participants, ensures a variety of services for the Viennese population. The Derstadt division of the shipping company is the needs of shipping as part of the st -tables infrastrus and tourism offer. The Traffic office Has is one of the largest private tourism guven in Austria, you have strengthened specialist knowledge in rice and venous stall management the commercial orientation of the Uternh with. Dio Mixed Egentämerstkunst, which combines both publicly and private interest, enables the Blue Danube to view the viewer viewers with a market -oriented viewer with a market -oriented viewer.

Versidigeit on the water: the wide range of the fleet

The fleet of the DDSG Blue Donau Best out -off ships, including the youngest member, die, die More ViennaOne of which was on board the new tour. The nine ships offer a besching offer in addition to the line offer in Vienna. Junior As well as internationally connections to Slovak Bratislava. With the fleet with which ships with historical names such as Mrs. Admiral Tegetthoff Or Mrs. Empress Elisabeth Goants, the company promotes over 400,000 passengers.

Die DDSG Blue Donau Is not just on line trips in Bechrotnektnekt. It also offers a wide range and Theme trips On, ranging from culins to musical events. The ships can also do this for privately Charter Be rented, for example, for fellow foils -or solemn. Give the diversification of the offers -as a successful strategy, um, um the capacity utilization of the fleet all year round. The company was awarded as a state-awarded training and Viennese top apprenticeship as well as as a super fire, the high quality of its service lists and the strength of its brand brand brand Unter.